Privacy Policy

Privacy Policy is a website (hereafter referred to as “site”) owned and operated by SERC Sdn Bhd. We are strongly committed to maintaining the privacy and protection of your personal information. This Privacy Policy tells you about the information we collect on this site and how we use that information. By using the site, you are consenting to the information collection and use practices described in this Privacy Policy, which we may modify from time to time without prior notification.


Personal Information 

We only collect the personal information you want to provide to us or that is needed to provide (and improve) our service to you. We collect direct personal information such as name, address and email address as well as indirect information such as cookies, connection and system information.

We will not share your personal information with any third parties without your consent, except as necessary to provide you with the services offered by us or to comply with the law. We may use your personal information to verify your identity or to follow up with transactions initiated on the site. We may also use your contact information to inform you of any changes to, or to send you additional information about our products. You may choose to opt out of these notifications at any time.

We do not rent, sell, or trade any personally identifiable information to other companies or individuals in our day-to-day operations. Non-personally identifiable information such as number of daily visitors or order amounts in a particular time period will not be used for any corrupt or unlawful purposes. Our aim is to provide you with relevant information, not trade in confidential information.


Access to Personal Information 

Only authorized and SERC Sdn Bhd employees and relevant third-parties such as delivery companies (who have contractually agreed to keep all information private and secure) have access to your personal information. All our employees who have access to your personal information are required to adhere to our strict Privacy Policy guidelines and all third-party employees who have access to your personal information have signed non-disclosure agreements. In addition, agreements are in place with third-party companies that have access to your personal information, to make sure this information remains secure. To ensure your personal information is protected, we maintain a secure IT environment that has appropriate measures in place to prevent unauthorized access and system abuse.


Disclosure of Personal Information 

We may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to:

  • Conform to the law or comply with any legal process served on;
  • Protect and defend the rights or property of or the users of this site;
  • Act under circumstances to prevent fraud and to protect the safety of the public or users of this site.

Children’s Privacy 

We care about protecting the privacy of children. This site is not intended for the use of people under the age of 13. We will not knowingly collect personally identifying information from anyone under 13. If you’re under 13, please do not provide us with any personally identifying information (such as your name, your email address, your residential address or your phone number). People under 18 should only access this site with the permission of a parent or legal guardian.



From time to time, we may use the standard “cookies” feature of major browser applications that allows us to store a small piece of data on your computer about your visit to our site. We do not set any personally identifiable information in cookies, nor do we employ any data capture mechanisms on our website other than cookies. Cookies help us learn which areas of our site are useful and which areas need improvement. You can choose whether to accept cookies by changing the settings on your browser. However, if you choose to disable this function, your experience at our site may be diminished and some features may not work as they were intended.

We may use cookies to deliver content specific to your interests. Promotions or advertisements displayed on may contain cookies. We do not have access to or control over information collected by outside advertisers on our site.


IP Addresses 

Each user’s IP address is logged with each visit and each action performed on This information is never provided to the third parties, except as otherwise stated in this Privacy Policy, and is logged only for a temporary period of time. IP address information is linked to personal information and may be used in an effort to block a “banned” user from accessing the site.



If there is advertising on, such advertising may employ the use of cookies or other methods to track hits and click-throughs. We are not responsible for advertiser cookies or how the information gathered through their use might be used.


Security has security measures in place to help prevent the loss, misuse, and alteration of the information that we obtain from you. This site incorporates physical, electronic, and administrative procedures to safeguard the confidentiality of your personal information, including Secure Sockets Layer ("SSL") for all financial transactions through on this site. We use SSL encryption to protect your personal information online, and we also take several steps to protect your personal information in our facilities. However, we make no assurances about our ability to completely guarantee the prevention of any loss, misuse, or alteration of information to you or to any third party.


Third Party Websites may contain links to other websites. If you choose to visit other websites, we are not responsible for the privacy practices or content of those other websites, and it is your responsibility to review the privacy policies at those websites to confirm that you understand and agree with their policies.


Opt-outs and Corrections 

At any time, you may request that we (a) make a correction to your personal information; (b) stop sending emails to your email address; and/or (c) close your account which prevents further transactions made through that account. You make request such actions by contacting our Customer Service representatives. Please do not send extremely sensitive information such as your credit card number through email.


Updates and Amendments 

We reserve the right, at any time, to add to, change, update, or modify this Privacy Policy, simply by posting such change, update, or modification on and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on the site. It is your responsibility to review this Privacy Policy from time to time to ensure that you agree with all of its terms.